Creme Fruite Branding Project

Faced with the task of establishing a distinctive identity for Crème-Fruité, a dessert renowned for its sincerity, playfulness, and natural essence, I embarked on a journey to find a solution that would visually communicate these unique qualities. Through meticulous design, I tackled the challenge by creating a cohesive identity, including a logo, packaging sleeve/sticker, and billboard/poster. Implementing design principles like contrast, balance, alignment, Gestalt principles, hierarchy, and strategic use of space, typeface, and color scheme, I not only achieved a visually captivating outcome but also addressed the fundamental question of how to resonate with and attract a diverse customer base. Explore the resolution to this branding challenge in the completed project below.